Affiliate Strategy 2020-2022

IBPSA World wants to achieve the following:

Membership in IBPSA is worthwhile
Decision makers will recognise IBPSA as an authority on simulation
Members will benefit from IBPSA’s global knowledge
IBPSA will be a clearinghouse for software, services
Provide opportunity for networking
Be a framework for strategic alliances for R&D purposes

We have used this framework to develop a strategy and set of goals for our affiliate.

Looking at the next two years...

Now that we have looked at the wider aims of IBPSA World, what do we want to accomplish within our chapter?

BRAND AUTHORITY
Have a strong brand identity so we are recognisable across industry and be seen as the go-to authority for building simulation
MEMBERSHIP NETWORK
Develop and grow an active and diverse membership base across various disciplines within the industry and academia

With these goals in mind, let’s move on to specific initiatives we want to undertake that relate to each one (noting that there will be overlap, of course!)...

Brand Authority: developing a strong identity

Desired outcomes

Be recognised as the the industry authority for building simulation among practitioners, governments, academia, etc.
Provide input and recommendation to changes in the industry such as Green Star, NABERS, NCC, Commonwealth, City of Sydney, etc.

Key Actions

Partner with like-minded organisations join boards / technical working groups to raise our profile in the industry
Disseminate and share useful technical content by and for members develop a more active profile online to engage with members, regular updates to our website and social media with position papers, articles, links to research, etc.
Develop a strong visual brand identity create a new logo (via logo contest) and design guidelines

Membership Network: growing a strong base

Desired Outcomes

Diversify our membership and activities
Increased relevance geographically in our region
Provide valuable networking and learning opportunities for members
Be known as the place to go for current and relevant building simulation information

Key actions

Increase member engagement with more content and social media activity with member-sourced articles, posts, etc.
Co-host events with like-minded organisations, such as AIRAH, CIBSE, APHA, AIA, Engineers Declare, Architects Declare
Collaborate with academia by developing relationships with researchers and students in simulation fields
Support projects on crucial topics that improve the state of simulation in the region